Five ways to measure performance

Ways to measure Performance

The video in the above link says that:
A good performance measure is defined by an objective evidence of the degree to which a performance result is occurring overtime.
Ex: In a software company, the performance of the software depends on its number of bugs detected.

5 ways to measure performance: 
1.Use counts when your population size doesn't change.
2. Use percentages to measure a dynamic population.
3. Use sums and totals and continuous measures.
4. Use averages to understand degree.
5. Use ratios to measure rates of productivity.

ROBOCALL

• A recent trend in telemarketing is to use robocalls: automated telephone calls that use both computerized auto dialers computer-delivered pre-recorded messages in a sales pitch.
• Robocalls are known for failing to add number to their do-not-call list and repeatedly interrupting individuals at all hours of the day.

Negative perceptions of Telemarketing

1. Telemarketing has been negatively associated with various scams and frauds.
2. Telemarketing is often criticized as unethical business practice due to the perception of high-pressure sales techniques during unsolicited calls.
3. Telemarketing calls are often considered an annoyance, especially when they occur during dinner hour, early in the morning or late in the evening.

Procedure for Telemarketing

1. Telemarketing may be done from a company office, from a call center or from home. It may involve either a live operator or a recorded message, in which case it is known as "Automated Telemarketing" using voice forecasting. "Robocalling" is a form of voice forecasting which is most frequently associated with political messages.
2. An effective telemarketing often involves two or more calls.The first call determines the customers needs and the final call motivates the customer to make a purchase.

Categories of Telemarketing

The two major categories of marketing are:
            1.Business-to-Business
            2.Business-to-Consumer

Business-to-Business:
       It describes commerce transaction between businesses, such as between manufacturer and wholesaler, wholesaler and retailer. It is the essential marketing conducting via the medium of telephone.

Business-to-Consumer:
       It is a transaction that occurs between a company and a consumer. Business or Transactions conducted between a company and a consumers who are the end-users of its products or services.

Nature of Telemarketing

1. Telemarketing provides you with immediate feedback and valuable information that can be quickly analyzed.

2. Telemarketing is the only form of advertising that requires an immediate response.

3. Telemarketing provide you with a captive audience the minute the phone is answered.

4. It provides you with endless opportunities to increase and better your business.

5. Inbound telemarketing allows you to respond and sell to your clients.

 

Advantages of Telemarketing

The main benefit of using telemarketing to promote your business is that it allows you to immediately gauge your customer's level of interest in your product or service. Additionally it allows you to do the following:

Provide a more interactive and personal sale service

• Create an immediate rapport with your customers.
• Explain technical issues more clearly.
• Generate leads and appointments.
• Sell from a distance to increase your sales territory.
• Reach more customers than with in-person sales calls.
• Sell to both existing and new customers.
• Achieve results that are measurable.