Categories of Telemarketing

The two major categories of marketing are:
            1.Business-to-Business
            2.Business-to-Consumer

Business-to-Business:
       It describes commerce transaction between businesses, such as between manufacturer and wholesaler, wholesaler and retailer. It is the essential marketing conducting via the medium of telephone.

Business-to-Consumer:
       It is a transaction that occurs between a company and a consumer. Business or Transactions conducted between a company and a consumers who are the end-users of its products or services.