Telemarketing has a very important role to play in direct sales and marketing. Telemarketing, as the name itself suggests, is nothing but contacting customers directly over the phone for promotional purposes. This is of great advantage to the direct seller especially because contacting through the phone establishes a very direct kind of relationship between him and the customer. He is also able to make a rather clear assessment of the tastes and interests of the customer, which of course is very much important in direct sales and marketing. The seller is also able to clear doubts and confusions that the customer may have about the company and the products that are being promoted.
Telemarketing helps the seller in getting instant feedback and creating a database, which he can update over the phone itself. There is also much scope for follow-up in telemarketing. This too is very important in direct sales and marketing. Anyway, there are some things to be noted. People may sometimes take marketing calls as an interruption and may even react harshly. The caller has to be very tactical indeed so as not to hurt the feelings of the customers or irritate them in any way. It should also be seen that if there are legal issues involved, the calls have to be made in accordance with that. Anyhow, there is no denying the fact that Telemarketing has got a vital role to play in direct sales and marketing.
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