The telemarketing is basically categorized into two different types which are the Business-to-consumer telemarketing and the business to-business telemarketing.
However it also involves a few subcategories which are taken into consideration like,The sales which is known to involve the convincing and persuasion so as to sell a particular product or service to the customer.
The Lead generation is another sub category which includes the gathering of the information.
The most importantly used subcategories of telemarketing today are the Outbound and the inbound telemarketing. Outbound is the proactive marketing in which the customers either who exist already or the prospective ones are all contacted directly for the purpose of the marketing.The Inbound telemarketing includes the reaction and reception of the orders and also information coming in so as to explain the customer about the product and give detailed information on which they are interested.
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